The comprehensive infographic below shows the results of the 2017 North America Digital Airport Index. Orlando international airport is the top ranking airport with 6 points. Second place is shared between 10 airports. All 50 airports show accessibility information for people with a disability on their website. A free internet connection seems to be a commodity, 66% of airports offer unlimited wifi in North-America. While only 1 of the airports offers e-shopping facilities. Offering this service helps the passenger make efficient use of their time, and increases the user experience.
The Index compares and rates the digital customer journey on: connectivity, communication, consistency and commerce. There is also a region specific criterium included in this edition of the index. Explanations of the criteria used to score the airports in these categories can be found below the infographic.
The data for this index was gathered in august of 2017, amongst the biggest 50 airports in annual pax in the IATA research region North America in 2016.
The ability of the passenger to connect to the digital infrastructure at the airport.
1 Free, unlimited wifi
Do airports offer free, unlimited (in time) wifi?
2 Indoor positioning infrastructure
Does the airport provide an indoor location infrastructure such as beacons?
The level of consistency in aiprt naming and color usage in the presentation of information, across all media channels.
5 Color scheme
Is the visual identity consistent across channels?
Is the terminology consistent across channels?
The possibility for passengers to buy airport services through their digital devices.
Can I purchase airport goods and services through my digital device?
Does the airport offer the possibility to reserve, book and/or pay for a parking space via the internet?
Region specific criterium
In this edition on the Digital Airport Index is a region criterium added. Since the mobile passport control app streamlines the passenger experience at the border control.
9 Does the airport support the use of the Mobile passport control app?
If it is possible to use Mobile passport control app at the airport, this airport scores a point.
The ability of the passenger and the airport to interact with eachother.
7 Interactive map or indoor navigation
Is an interactive map available on passengers’ personal device?
8 Significant social media engagement
Does the airport use social media effectively to reach out to visitors?
28% of the airports offer indoor navigation through a personal device, a service that nowadays could be expected to be commonplace.
As much as 80% of airports use consistent usernames across their online platforms such as website, app and social media.
Only one of the airports offers
e-shopping facilities. Offering this service helps the passenger make efficient use of their time, and increases the user experience.