The comprehensive infographic below shows the results of the 2017 Asia Digital Airport Index. Dubai International Airport is the top ranking airport with 7 points. Second place is shared amongst 6 airports each scoring 5 points.
As much as 66% of airports create intuitive interfaces on their websites for language change. While only 30% of all airports have their social medias available in latin script. The most used color across websites, applications and terminals is blue, however only 14% of airports are consistent in the use of colors across all of their channels.
The Index compares and rates the digital customer journey on: connectivity, communication, consistency and commerce. Explanations of the criteria used to score the airports in these categories can be found below the infographic.
The data for this index was gathered in September and October of 2017, amongst the biggest 50 airports in annual pax in the IATA research region Asia.
The ability of the passenger to connect to the digital infrastructure at the airport.
1 Free, unlimited wifi
Do airports offer free, unlimited (in time) wifi?
2 Indoor positioning infrastructure
Does the airport provide an indoor location infrastructure such as beacons?
The level of consistency in aiprt naming and color usage in the presentation of information, across all media channels.
5 Color scheme
Is the visual identity consistent across channels?
Is the terminology consistent across channels?
The possibility for passengers to buy airport services through their digital devices..
Can I purchase airport goods and services through my digital device?
Does the airport offer the possibility to reserve, book and/or pay for a parking space via the internet?
The ability of the passenger and the airport to interact with eachother.
7 Interactive map or indoor navigation
Is an interactive map available on passengers’ personal device?
8 Significant social media engagement
Does the airport use social media effectively to reach out to visitors?
The most used color across websites, applications and terminals is blue,however only 14% of airports areconsistent in use of colors across all of their channel.
66% of airports create intuitive interfaceson their websites for language change.
Only 30% of the airports have their social medias available in latin script.