2017 Digital Airport Index Europa

2017 Digital Airport Index Europa

2018 01 15 DO_EU 44

44% of airport websites are not optimized for mobile devices; this is surprising as many airports claim to have an integrated digital offering. 

2018 01 15 DO_EU 54

54% of the airports offer indoor navigation, a service that nowadays could be expected to be commonplace.

2018 01 15 DO_EU 13

Only 13% of the airports offer e-shopping facilities. Offering this service helps the passenger make efficient use of their time, and increases the user experience.

The comprehensive infographic below shows the results of the 2017 European Digital Airport Index.

Copenhagen Airports is the top ranking airport with 7 points. Second place shared by Frankfurt Airport and Manchester Airports with each 6 points. Fourth place is shared between 5 airports while two airports did not score any points. 44% of airport websites are not optimized for mobile devices; this is surprising as many airports claim to have an integrated digital offering. Only 13% of the airports offer e-shopping facilities, this is significantly more than other regions. Offering this service helps the passenger make efficient use of their time, and increases the user experience. 54% of the airports offer indoor navigation, a service that could nowadays expected to be commonplace.

The Index compares and rates the digital customer journey on: connectivity, communication, consistency and commerce. Explanations of the criteria used to score the airports in these categories can be found below the infographic.

The data for this index was gathered in March of 2017, amongst the biggest 50 airports in annual pax in the IATA research region Europe in 2016. A more detailed report about a region or specific airport can be requested using the form below.

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At Mijksenaar our focus is always on the end-user. Therefore all the criteria we use to measure the digital performance of airports have to do with the direct impact the digital technologies have on the passenger experience. A more detailed explanation of the criteria can be found in the personal handout.

Connectivity
The ability of the passenger to connect to the digital infrastructure at the airport.

Free, unlimited wifi
Do airports offer free, unlimited (in time) wifi?

Indoor positioning infrastructure
Does the airport provide an indoor location infrastructure 
             such as beacons?

Commerce
The possibility for passengers to buy airport services through their digital devices.

E-shopping
Can I purchase airport goods and services through my digital
             device?
E-parking
Does the airport offer the possibility to reserve, book and/or
             pay for a parking space via the internet?

Consistency
The level of consistency in aiprt naming and color usage in the presentation of information, across all media channels.

Color scheme
Is the visual identity consistent across channels?

Naming
Is the terminology consistent across channels?

 

Communication
The ability of the passenger and the airport to interact with eachother.

Interactive map or indoor navigation
Is an interactive map available on passengers’ personal
             device?

Significant social media engagement
Does the airport use social media effectively to reach out to
             visitors?

At Mijksenaar our focus is always on the end-user. Therefore all the criteria we use to measure the digital performance of airports have to do with the direct impact the digital technologies have on the passenger experience. A more detailed explanation of the criteria can be found in the personal handout.

Connectivity
The ability of the passenger to connect to the digital infrastructure at the airport.

Free, unlimited wifi
Do airports offer free,
             unlimited (in time) wifi?
Indoor positioning infrastructure
             Does the airport provide an
             indoor location infrastructure
                         such as beacons?

Commerce
The possibility for passengers to buy airport services through their digital devices.

E-shopping
             Can I purchase airport goods
             and services through my 
             digital device?
E-parking
             Does the airport offer the
                         possibility to reserve, book
                         and/or pay for parking space via the internet

Consistency
The level of consistency in airport naming and color usage in the presentation of information, across all media channels.

Color scheme
Is the visual identity consistent
             across channels?
Naming
Is the terminology consistent
             across channels?

Communication
The ability of the passenger and the airport to interact with eachother..

Interactive map or indoor navigation
             Is an interactive map available
             on passengers’ personal
             device?

Significant social media engagement
             Does the airport use social
                         media effectively to reach
                         out to visitors?

Request form

Fill in the form below to request a personal handout of a specific Digital Airport Index.